Max, a France-based developer of a virtual customer assistant, has collected €20m ($22.5m) from financial services firm Crédit Mutuel Arkéa as a founding investor, according to Les Echos.

Max is a spinout of Crédit Mutuel Arkéa and will offer a personal assistant to consumers to advise them on financial products and related services such as insurance. The company is expected to launch its mobile app in September.

Initially, the app will focus on aggregation of bank accounts but is set…