“WeWork’s Bonkers IPO,” said Fortune’s daily newsletter. “The Weirdness of WeWork’s IPO Filing”, sister publication CEO Daily called it, adding: “If a recession is coming, the WeWork IPO filing… will be a fitting capstone for the peak.”

The Financial Times’s analysis, WeWork: You Pay, noted: “WeWork parent The We Company is about to achieve the seemingly impossible by making Uber’s initial public offering look prudent. Like Uber, WeWork is around a decade old, has never turned a profit and does not deign to suggest when it might do so. Losses are vast, obligations are gigantic but in contrast to the ride-hailing company, WeWork has no intention of giving investors an equal say in its future.”

But who,…

James Mawson

James Mawson is founder and chief executive of Global Venturing.