The logic behind collaboration between corporations and start-up companies (together with their venture backers) is clear and compelling. Start-ups have a reputation for efficient innovation and market disintermediation while corporations have established paths to global markets and mass. As markets grow increasing competitive, both groups need to re-imagine how they pursue their future ambitions. The question is not so much of “IF” but rather “HOW” they engage for sustainable success.
Venture capital investing is a high-risk/high-reward endeavour. This is a…
