Comcast took part in the round through its Comcast Ventures unit, and will also work with the hair colouring product maker to expand through television advertising.

Madison Reed, a US-based online hair colouring product retailer, received $16.1m in series C funding on Monday from investors including cable company Comcast’s corporate venturing unit, Comcast Ventures.

Norwest Venture Partners, which invests on behalf of financial services provider Wells Fargo, Shea Ventures and True Ventures also participated in the round.

Founded in 2013, Madison Reed develops haircare and colouring products that are free from harsh chemicals such as ammonia. It also offers a personalised hair assessment service delivered by…