Comcast Ventures has taken part in the JMI-led round, which increased the digital marketing platform's overall funding to more than $58m.
Comcast Ventures, the corporate venturing unit of mass media company Comcast, on Thursday took part in a $35m series C round for US-based digital marketing technology developer Lytics.
Growth equity firm JMI Equity led the round, which included participation from venture capital firms Two Sigma Ventures, Rembrandt Venture Partners and Voyager Capital.
Lytics provides a platform that uses machine learning and natural language processing technology to enable brands to deliver personalised marketing efforts to customers based on their changing interests.
Two…
