L Capital Asia, an LVMH-backed investment fund, plans to invest around $19m in India's leading cinema company PVR.

L Capital Eco Ltd, a New Delhi-based subsidiary of  investment fund L Capital Asia, will invest Rs108crore (around $19m) in PVR, one of the largest cinema chains in India.

L Capital Asia, a corporate venturing unit of luxury good conglomerate LVMH, was launched in China and India last year. The investment in PVR follows its investment strategy of investing in multiple sectors, including media and entertainment.

The investment will be in PVR’s cinema and in-mall entertainment. The deal will see…