Savitt will report directly to Yahoo! chief executive Marissa Mayer, after founding Lockerz, an ecommerce company backed by Liberty Media. Mark Stabingas, previously Lockerz's chief operating officer, has taken over Savitt's role.

Kathy Savitt, previously the founder and chief executive of Lockerz, an ecommerce company backed by US-based media company Liberty Media, has joined on-line company Yahoo! as chief marketing officer.

Savitt will report directly to Yahoo! chief executive Marissa Mayer. Mark Stabingas, previously Lockerz’s chief operating officer, has taken over Savitt’s role.

Savitt said: “Yahoo! is at an important and unique inflection point in its storied history,” said “I believe passionately in Yahoo!’s ability to inspire and delight users, partners and…