Aimia-backed analytics services provider Fractal Analytics has agreed up to $100m in financing from Malaysia's sovereign wealth fund.
Fractal Analytics, an India-based analytics provider backed by loyalty and marketing analytics firm Aimia, agreed an investment of up to $100m from Malaysia’s sovereign wealth fund, Khazanah Nasional Berhad, on Tuesday.
Founded in 2000, Fractal Analytics supplies analytics services to major companies, providing business intelligence that covers customers, marketing, pricing and global data. It can operate as an aid to an existing analytics team, as a consultant or as a researcher itself.
The company received $25m in funding from private…
