Social media analytics company Awe.sm, which counts advertising agency Kbs+ amongst its investors, has been purchased by Unified.
Cloud marketing technology developer Unified has acquired US-based social media measurement platform Awe.sm for an undisclosed amount, granting exits to investors including Kbs+ Ventures, the corporate venturing subsidiary of marketing agency Kirshenbaum Bond Senecal + Partners.
Kbs+ Ventures invested in a $4.3m round raised by Awe.sm in 2011 that also featured Foundry Group, GRP Partners and Neu Venture Capital. Awe.sm also raised $1.1m in a 2010 seed round backed by Neu, Upfront Ventures and Apricot Capital, according to deals database…
