Employees of Juul Labs are resisting a deal with Altria, which is also holding talks with cannabis producer Cronos, that would value the vaping product supplier at approximately $30bn.
US-based e-cigarette manufacturer Juul Labs is facing internal opposition to a deal with tobacco producer Altria Group over a deal that would value it at approximately $30bn, Axios has reported.
Altria first approached Juul in early 2018, offering an investment or an acquisition that would have valued it at approximately $5bn. Juul declined the initial approach but Altria continuously increased its offer, though details of that process remain undisclosed.
News of Altria’s interest emerged last week, leading to Juul…
Thierry Heles
Thierry Heles is editor-at-large of Global University Venturing and Global Corporate Venturing, and host of the Beyond the Breakthrough podcast.
