Femsa Ventures has co-led a seed round for Jüsto, billed as Mexico’s first online-only supermarket, alongside venture capital firms Mountain Nazca and Foundation Capital.

Mexico-based online groceries supplier Jüsto has received $10m in a seed round co-led by Femsa Ventures, the corporate venturing unit for beverages producer Femsa, Lavca Venture Investors has reported.

Venture capital firms Mountain Nazca and Foundation Capital also co-led the round, described by Lavca as one of the biggest seed-stage deals on record in Latin America.

Founded earlier this year, Jüsto runs a groceries-focused e-commerce platform serving both consumers and brick-and-mortar retailers with what it advertises as quality goods priced…