Weimob, which provides marketing services to users of messaging service Wechat, has closed its series B round led by food producer Jinzi Ham.
Packaged food manufacturer Jinzi Ham has led a RMB 150m ($24.2m) series B round for Weimob, a China-based third-party marketing services provider for messaging service Wechat, China Money Network reported yesterday.
Jinzi Ham, which invested $20.3m, was joined by private equity firm Meridian Capital China and an unnamed private investor. The series B funding reportedly values Weimob at about $130m.
Meridian previously provided RMB 30m in series A funding for Weimob in July 2014. Weimob reportedly also closed an undisclosed…
