PetroChina subsidiary Kunlun Trust led the round, which will fund hiring for the business and tech media company as well as multimedia content.

Kunlun Trust, a subsidiary of oil and gas provider PetroChina, led a RMB300m ($45m) series B round for China-based business and technology media company Jiemian on Saturday.

Jiemian operates a media portal that attracts five million readers each day and 90 million monthly unique users. It styles itself as a tech and business media option for ‘independent thinkers’.

The company plans to invest $15m of the funding to create original video and audio content as part of an expansion drive…