The radio ad marketplace operator has agreed to an acquisition by one of its investors, iHeartMedia, with Intel Capital and Universal Music also set to exit.
Mass media company iHeartMedia has agreed to buy Jelli, a US-based audio advertising platform backed by semiconductor technology producer Intel and entertainment provider Universal Music Group, for an undisclosed amount.
Jelli has built a cloud-based software platform that enables advertisers and publishers to automatically buy and sell radio ads while managing and planning their advertising inventory.
The technology powers SoundPoint, the programmatic ad-buying platform that manages advertising for iHeartMedia’s portfolio of more than 850 radio stations.
Jelli has raised $37.6m…
