Akamai has agreed a deal of undisclosed size to acquire the identity authentication software provider, which had raised almost $79m from investors including Salesforce.

Cloud services provider Akamai Technologies has agreed to acquire US-based marketing platform provider Janrain for an undisclosed sum, providing an exit for enterprise software producer Salesforce.

Founded in 2002, Janrain has developed log-in technology that uses data collected from social networking services to authenticate users. It also collects and manages customer data to help clients gain insights and analyse their websites’ traffic.

Akamai intends to use the technology to reduce fraud on its platform and improve security for its online…