US-based video analytics platform Iris.tv has secured $5.3m for its series A round from backers including Bertelsmann Digital Media Investments, the investment vehicle of publisher Bertelsmann, Wall Street Journal reported yesterday.
Venture capital firms Sierra Wasatch and Progress Ventures as well as angel investors including executives of media companies Machinima and Lionsgate as well as conglomerates AEG and Nielsen also contributed.
Iris.tv has developed a platform that recommends related videos to the one a user is currently watching. The platform’s…
