The advertising corporation is launching a research centre to explore new technology in marketing, and will be working with startups, established companies and venture capital firms.
IPG Mediabrands, the media research division of advertising holding company the Interpublic Group, launched on Thursday what it claims to be the world’s first immersion and exploration centre, solving marketing problems by bringing startup technology and global brands together. The 5,000 square foot centre will be known as the IPG Media Lab.
IPG will work with up to 50 emerging technologies, platforms or applications at any one time, traversing online and offline marketing and research, and with companies ranging from…
