Tibco Software-backed marketing technology producer Wayin intends to use the funds to support further international expansion.
Wayin, a US-based marketing software developer backed by cloud computing company Tibco Software, raised $15.4m in a series D round led by an unnamed new investor on Friday.
US Venture Partners (USVP), Wayin CEO Scott McNealy and assorted angel investors also contributed funds to the round.
Founded in 2011, Wayin’s technology analyses chatter on social media platforms in real-time to identify content and trends relevant to a brand. That data is then contextualised, enabling companies to take specific action to…
