Brand management software provider Sprinklr has now raised $77.5m with Intel Capital featuring in three of its four funding rounds.

Sprinklr, the US-based developer of a social relationship platform for businesses, has secured $40m in a series D round supported by Intel Capital, Iconiq Capital and Battery Ventures.

Iconiq participated in the round as a new investor but Intel Capital, the corporate venturing arm of semiconductor maker Intel, and Battery previously backed Sprinklr’s $17.5m series C round and its $15m series B round, both of which were closed in 2013. Battery invested $5m for Sprinklr’s series A round in 2012.

…