Now they have developed a new approach to their open innovation efforts called X3 and I really like how they focus on the need for facilitators.

General Mills is one of my favourite open innovation companies. The food manufacturer has great people on their open innovation team, General Mills Worldwide Innovation Network (G-Win), who are always open to sharing their insights and experiences with others.

They also constantly push themselves in their efforts to make open innovation even more successful at General Mills.

Now they have developed a new approach to their open innovation efforts called X3 and I really like how they focus on…