The Game On fund will provide cash for indie game developers looking to monetise their games.
India-based mobile advertising network InMobi launched a $25m fund called Game On yesterday that will invest in indie game developers.
The fund will not be a traditional venture fund. Instead, developers can sign up for the service, send InMobi traffic and realise revenue.
InMobi will provide advisory services involving scaling, monetisation and advertising experience creation as part of a strategy to help the developers increase their app revenue.
Founded in 2007, InMobi has raised $215m from investors, including $200m that…
