Dunnhumby Ventures has exited consumer analytics provider InfoScout in a cash and stock purchase by business intelligence company Market Track.
Business intelligence software producer Market Track has acquired InfoScout, a US-based consumer analytics app developer backed by customer data provider Dunnhumby, for an undisclosed cash and stock amount.
InfoScout has developed a range of apps that together track and engage with a wide field of American shoppers, giving it detailed information on the nature and drive behind their purchasing.
Market Track, which was acquired by investment firm Vista Equity Partners in April this year, will add InfoScout’s omnichannel marketing and…
