WME has contributed to a $12m series B round for Influential, which has now raised $26.5m.

US-based social media analytics company Influential raised $12m in a series B round yesterday from investors including talent agency William Morris Endeavor.

The round was co-led by Capital Zed and Europlay Capitol Advisors. Influential is actively pursuing investment from additional strategic backers, though it has not revelaed further details.

Founded in 2013, Influential operates a social intelligence platform that identifies popular users on social media – so-called influencers – and enables brands to hire them for campaigns. The platform currently counts more than 25,000 influencers.

The money will go towards a launch of the company’s artificial intelligence-based software-as-a-service platform.

Influential has now raised $26.5m in total funding, according to the latest press release. Capital Zed led a $5m series A round in 2016, with participation from entertainment agency Paradigm Talent Agency, Roar, Europlay Capital Advisors, Ace Fund and MSMCi.

Ryan Detert, founder and chief executive of Influential, said: “This is a watershed moment for Influential.

“We are proud of the support from our amazing investors, allowing us to continue developing technologies that are trusted by the biggest brands in the world, to help make better decisions to identify, engage, and convert their audiences into consumers.”