Andrew Gaule talks to Eric Steager, director, corporate development and innovation, and managing director, strategic innovation portfolio, Independence Blue Cross.

Give us a brief introduction to Independence Blue Cross, its group and partner organisations.

One in three Americans have their health insurance coverage provided by a Blue Cross Blue Shield licensee, as do 85 of the Fortune 100 companies, making it one of the top and best-known national brands in the country.

Independence Blue Cross is a 75-year-old licensee of the Blue Cross Blue Shield Association (BCBSA) and operates as a health insurance company located in southeastern Pennsylvania.

Independence services 2.5 million…