Sina Weibo has contributed to a series C round for IMS New Media Group, valuing the social media marketing company at about $1.5bn.

China-based social media marketing company IMS New Media Group has secured RMB600m ($90m) in series C capital from investors including social media platform Sina Weibo, China Money Network reported yesterday.

The round included financial services firms Morgan Stanley, China Merchants Bank and CSC Financial as well as private equity firm SAIF Partners. IMS is now valued at about $1.5bn.

Founded in 2009, IMS offers social media marketing tools that rely on big data, such as its Weiq platform, which connects…