Ingka Group, the owner of most Ikea furniture stores, has invested £12m ($16m) in What3words, a UK-based geolocation technology developer.
What3words gives every square is given a unique three-word name to create a global address system.
Ingka Group’s investment arm Ingka Investments in a statement said: “Unlike a regular street address, which points to a street or building, the system allows people to specify a very precise location such as a side door or utility entrance.”
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