App marketing platform Appboy raises $7.6m series A from investors including IDG Ventures.
Appboy, a US-based app marketing technology platform for mobile relationship management (MRM), has raised $7.6m series A round of financing led by venture capital firm Icon Venture Partners, with participation from IDG Ventures, a network of venture capital funds backed by IT media company International Data Group, and Mike Lazerow, chief executive officer of Buddy Media; existing investors Blumberg Capital, T5 Capital, Bullpen Capital and Accelerator Ventures also participated.
The funds will be used to build Appboy’s sales and marketing…
