The fashion brand, which caters to a US customer base, has now raised almost $15m, after IDG invested for a second time.

India-based fashion brand Eshakti.com has raised an undisclosed amount of funding from investors including IDG Ventures India, a corporate venturing subsidiary of data and publishing firm IDG, the Economic Times reported on Wednesday.

The round also included venture capital firm IvyCap Ventures, and increased Eshakti’s overall funding to Rs 900m ($14.7m). The company, which focuses on customers in the US, will use the cash to hire additional staff and improve its technology base.

IDG Ventures India previously invested $3m in…