Big data that is linked to influencing personalised recommendations and customer preferences is at the heart of a $10m series B round of funding backed by corporate venturing units IDG Capital and East Sky Investments.
IDG Capital, the corporate venturing unit of research firm IDG, and East Sky Investments, a corporate venturing unit founded in 2008 by Zhejiang Daily Group, which manages RMB500m ($82m), have backed a $10m series B round of funding for China-based Baifendian Information Technology Co.. The latest round will bring the big data management company’s funding to date to $17.2m.
The company specialises in big data management and applications to create personalised recommendations.
Founded in 2009, it raised $7.2m…
