Magmode has attracted approximately $10m in funding that featured existing shareholder IDG Capital.

China-based men’s fashion company Magmode has raised almost $10m in funding from a consortium that featured technology research firm International Data Group’s IDG Capital affiliate, according to China Money Network.

The round was led by Ventech China and further included Sinovation Ventures and China Growth Capital.

Magmode currently operates three men’s fashion stores in Beijing and hopes to open additional locations in other cities across China. The company also offers a mobile app that aggregates international fashion trends and concepts.