MS&AD Ventures has contributed to a round for i2x, which offers an enhanced speech recognition product that provides automated coaching tips to improve business phone calls.

Germany-based enhanced speech recognition technology developer i2x has attracted €10m ($11.4m) of funding in a round featuring MS&AD Ventures, the corporate venture capital unit of insurance group MS&AD Holdings, Tech.eu reported on Tuesday.

Unternehmertum Venture Capital (UVC) Partners, the venture capital affiliate of Technical University of Munich’s tech transfer arm, Unternehmertum, co-led the round with Btov Partners. The round also featured VC firms Asgard and HV Holtzbrinck Ventures.

Founded in 2010, i2x has built a speech recognition technology that can be…