The corporate-backed video streaming site says it terminated the sale because of the business's "unique and compelling strategic value to each of its owners".
Hulu, a video streaming site backed by Rupert Murdoch-owned media company News Corporation, US-based entertainment company Walt Disney, and US-based media specialist buyout firm Providence Equity Partners on Thursday pulled its sale process.
Hulu had attracted interest from bidders including US-based bookseller Amazon, US-based media and entertainment company Dish Network, and US-based search engines Google and Yahoo, according to news provider Financial Times.
The company said in a statement: "Since Hulu holds a unique and…