China-based video shopping platform Huajuan Mall recently closed a $40m series B round featuring corporate-backed investment fund Evolution Media China, 36kr reported yesterday.

Venture capital firm Sinovation Ventures led the round, which included Ventech China, Vertex Ventures and Zhiping Capital. Evolution Media Partners is a joint venture by talent agency CAA, media company Participant Media and private equity group TPG.

Founded in 2016, Huajuan Mall has built a video-based e-commerce platform that uses videos featuring celebrities and influencers to sell…