What exactly is reverse innovation? Does it matter to your innovation strategy?
Jeff Immelt, chairman and chief executive of General Electric (GE), in 2009 prioritised very clearly: “Don’t even talk about your growth plans in the US. You have got to triple the size of your Indian business in the next three years. You have got to put more resources, more people, and more products in there, so you are deep in that market and not just skimming the very top. Let’s figure out how to do it … On the one hand, our target is to win local market shares with local products…
