The Hearst-backed social relationship company has now secured $250m in total, at a valuation double that at which it raised $165m last year.

Canada-based social media tools company Hootsuite completed a $60m series C round on Thursday, lifting its total financing to $250m.

The round was led by a Boston-based asset manager previously reported by the Wall Street Journal to be Fidelity Investments, and also included Accel Partners, Insight Venture Partners, Omers Ventures and Silicon Valley Bank.

Hootsuite’s previous investors also include Hearst Ventures, the corporate venturing arm of Hearst Media, as well as Blumberg Capital and Millennium Technology Value Partners.

The…