Cisco Investments has added to the $23m in series B funding the customer support technology provider raised from backers including Microsoft, Salesforce and Intel in June.
Cisco Investments, the corporate venturing arm of networking equipment maker Cisco, has invested $2m in US-based customer support platform developer Helpshift to boost its series C round to $25m.
Helpshift provides a customer support platform for businesses that allows them to engage with customers through an app. It features in-app FAQ’s and chat, as well as a customer relationship management ticketing system and in-app surveys.
In addition to investing in the company, Cisco will integrate its in-app customer service technology…