US publisher Hearst Interactive Media's strategic investments group has backed an $8m second round of funding for BuzzFeed, an online advertising management services company.

US publisher Hearst Interactive Media’s strategic investments group has backed an $8m second round of funding for BuzzFeed, an online advertising management services company.

Hearst was part of the series B for BuzzFeed led by venture capital firms RRE Ventures and Softbank Capital and angel groups SV Angel and Founder Collective.

In an interview with VentureWire, a news provider, Jonah Peretti, founder of New York-based BuzzFeed and previous co-founder of the Huffington Post news service, said his company had 75…