The company is launching with 50 clients, including Corel, Punchh, and AlterPoint.
Handshakez, a US-based developer of applications for companies, has raised $3.6m in its series A round from a consortium including the AOL-backed Crunchfund.
Venture capital firm Austin Ventures led the round, which included VC peers First Round Capital, Thinktiv, Floodgate and Valhalla Partners.
The company is launching with 50 clients, including Corel, Punchh, and AlterPoint.