Existing investors Discovery and Axel Springer have helped equip Group Nine Media with $50m to take the digital media group's overall funding to $190m since it was formed.

Broadcaster Discovery Communications led a $50m funding round for US-based digital media holding company Group Nine Media on Monday that also featured media group Axel Springer.

Group Nine was formed in 2016 from the amalgamation of four digital media brands: future and technology-focused Seeker, animal-themed content publisher The Dodo, millennial male-focused lifestyle guide Thrillist and left-leaning news portal NowThis News.

Aside from their own online portals, the brands produce content for more than 20 partners, including Discovery and on-demand streaming…