E-commerce firm Alibaba is leading a $10m series A round set to be closed by online fashion retailer Grana as part of three investments it made in Hong Kong startups last week.

Alibaba’s Hong Kong Entrepreneurs Fund was joined in the round by venture capital firms and existing backers Golden Gate Ventures and MindWorks Ventures.  

Grana, which was launched in late 2014, designs its fashion products in-house and sells them through its own platform, shipping products to 12 countries.