Mobile advertising technology startup YieldMo raises $8m series B financing led by Google Ventures, impressed by its premium mobile advertising model.
YieldMo, a US-based mobile advertising technology company, has raised $8m series B financing led by Google Ventures, the corporate venturing arm of internet firm Google, with the participation of existing investors including Union Square, Genacast, Rhodium, Dace Ventures and ff Venture Capital. The company has raised $12.1m to date.
Michael Yavonditte, chief executive officer of YieldMo, said: “Premium publishers need a flexible way to monetize the massive shift in traffic from desktops to mobile devices. Consumers visiting premium publishers on…
