Google Ventures and Otto Capital lead $800,000 seed funding for consumer shopping intelligence startup.
Nifti, a US-based shopping service startup which helps consumers track discounts and chart product price changes, has raised $800,000 in seed funding from a group of investors led by Google Ventures and venture capital and private equity firm Otto Capital.
Rich Miner, general partner at Google Ventures, said: “As consumers gain new insights into product pricing, we see a strong positive shift in the dynamic between shoppers and merchants. The team at Nifti has created a platform to bring…
