General Motors has reportedly purchased a 35% stake in the automotive data sharing platform through a cash and data deal that valued it at $275m.

Automotive manufacturer General Motors has made a $25m series B investment in UK-based smart car data marketplace Wejo in return for a 35% stake, Sky News has reported, citing undisclosed insiders.

Founded in 2014, Wejo has developed a cloud-based platform that processes, analyses and shares the data collected from a network that had grown to 7 million connected cars as of October 2018.

The system allowing customers such as mapping software providers, car park operators, car dealerships and emergency service…