Venture-backed peer AdPortal finds new home in Glam Media, a US-based online advertising network.
Glam Media, a US-based online advertising network, has acquired venture-backed peer AdPortal.
News provider AllThingsD said the purchase price was between $12m and $15m.
Sportgenic, formerly known as Active Athlete, owned AdPortal and had raised more than $10m in venture funding.
Glam Media has raised about $150m in venture funding from Burda Digital, the corporate venturing division of Germany-based publisher Hubert Burda that subsequently spun out to form Acton Capital Partners; Aeris Capital, the family office of SAP enterprise…