Intel has led a $35m series F round for dentity management platform Gigya, bringing its total funding up to $104m.

US-based marketing technology company Gigya raised $35m yesterday in a series F round led by Intel Capital, the corporate venturing vehicle of semiconductor technology company Intel. 

Media company Advance Publications, software company Adobe, investment firm Vintage Investment Partners and venture capital firms Greenspring Associates Benchmark Capital, Common Fund Capital, Mayfield Fund and DAG Ventures also participated in the funding.

Gigya is a customer identity platform that helps manage customer logins. The capital will support product expansion and the hiring of…