Salesforce-backed sales motivation software developer LevelEleven is merging with fellow Ascent Group portfolio company Geopointe.

LevelEleven, a US-based sales team performance software developer backed by enterprise software publisher Salesforce, has agreed to merge with business-to-business geospatial data provider Geopointe.

Founded in 2012, LevelEleven markets a software suite that helps enterprises monitor and motivate customer sales agents. Users can import real-time metrics on each agent based on information from Salesforce as the basis for coaching or incentives such as personal scorecards.

The merger will create a new company dubbed Ascent Cloud that will focus on performance and…

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