The mobile engagement platform developer has now raised $13.5m in the past two years, and will use the cash to beef up its sales and marketing.

US-based mobile engagement technology startup FollowAnalytics raised $10m on Thursday in a series A round backed by Salesforce Ventures, enterprise software provider Salesforce.com’s corporate venturing unit.

The round, which was led by venture capital firm Aspect Ventures, also included Sapphire Ventures, the VC firm spun out of enterprise software company SAP, and VC fund Zetta Venture Partners.

Founded in 2013, FollowAnalytics has developed software that automates the engagement process for mobile marketing, using machine learning to translate data into intelligence…

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