Exercise plan provider FitStar, which had raised $5m from investors including Google Ventures, is set to be acquired by the wearable fitness device maker.
Google Ventures, the corporate venturing arm of internet company Google, is set to exit Us-based fitness video platform FitStar after it agreed to an acquisition by wearable technology provider Fitbit on Wednesday.
Founded in 2012, FitStar operates a digital health and fitness platform that offers personalised fitness videos for users on its app. Neither company disclosed how much Fitbit is set to pay in the transaction.
Post-acquisition, users will be able to track their activity each day with one of Fitbit’s wristbands and then receive a personalised exercise plan through FitStar, or they can publish their FitStar plan on Fitbit to see how it is benefiting their health.
FitStar had raised $5m prior to acquisition. Google Ventures participated in both its $1m seed round in 2012 and a $4m series A the following year. Advancit Capital, Trinity Ventures and Floodgate also invested in both rounds.
James Park, Fitbit’s co-founder and CEO, said: “FitStar has created some of the most popular and top-rated fitness apps in the world with a mission very similar to ours and a history of success.
“The addition of FitStar to our Fitbit family will allow us to offer a custom-fit experience based on personalised tracking data and also deliver on our promise of providing enhanced services and coaching.”
– Image courtesy of FitStar.