SoftBank is exploring a $400m direct investment in Brainbees Solutions, the owner of childcare product retailer FirstCry, to take a 42% stake in the business.

Brainbees Solutions, the India-based operator of childcare products retailer FirstCry, is set to receive $400m in funding from internet and telecommunications conglomerate SoftBank, the Economic Times reported today.

SoftBank is expected to purchase a 42% stake in the company, valuing it at $600m to $700m pre-money. The transaction will consist purely of a direct investment and is expected to close by the end of this month.

Founded in 2010, FirstCry operates an online shop and brick-and-mortar stores across India focused…

Thierry Heles

Thierry Heles is editor-at-large of Global University Venturing and Global Corporate Venturing, and host of the Beyond the Breakthrough podcast.