Fidelity Growth Partners Europe (FGPE), backed by mutual fund manager Fidelity's balance sheet, led the round, and was joined by return backers, venture capital furms Index Ventures and Greylock Partners.

NotOnTheHighStreet.com, a UK-based online market place for products from small creative businesses, has raised £10m ($16m) in its series D round.

Fidelity Growth Partners Europe (FGPE), backed by mutual fund manager Fidelity’s balance sheet, led the round, and was joined by return backers, venture capital furms Index Ventures and Greylock Partners.

Davor Hebel, partner at FGPE, will join the portfolio company’s board and said: "In a few short years notonthehighstreet.com has successfully reached a significant portion of the UK…